CREATIVE DIRECTOR, WRITER, WEB DESIGN
Did you know that each day just about every human on this planet, without fail, abuses the ground? This was the premise for the launch of Nike Tuned Air. Answering the question of who will speak for the ground?, NIKE was cast as the savior by developing a soft cushion of air and support between you and our precious ground. Realized through TV, print, and online, the results were a very successful launch for everyone involved.
