ART DIRECTOR, WRITER, WEB DESIGN, COMMUNITY PRODUCER, CONTENT MANAGEMENT
Worldwide Fido was a niche blog website dedicated to the canine enthusiast. The challenge was to expand the site into a leading brand for dog entertainment and a home base for everyone who loves dogs. So a social media network was developed within a television-like programming model. Gathering the best dog videos all in one place with lots of ways to participate. This was supported with contests, promos, webisodes, and a weekly promoted “best of show” as programming. The brand quickly grew and the property was bought by Nickelodeon which now hosts the Worldwide Fido Awards...runs in the Fall.
