ABOUT MICHAEL
My parents tell me I was born with a hammer in my hand and a big smile on my face.
I love to solve problems that build strong products and trigger an audience to engage with the brands they
soon adore.
Although I’ve produced a good deal of traditional advertising, my strengths also include that of a strategist,
digital product developer, and media experientialist. I enjoy blurring the lines whenever possible and thus
have direct experience with content development and management, experiential design, front-end and
UX/UI design, and heavy knowledge in developing networked verticals.
I am just as comfortable with managing a group as I am working as a team or on my own to quickly solve
a challenge. As a leader I have piloted dozens of teams in successfully landing, to date, over $600 million
in new business. Moreover, as a creative and strategist, my work has launched numerous cultural efforts
for Coca Cola, Microsoft Xbox, MTV, the NBA, Nike, and Spike TV to name a few.
Additionally, I have had the fortune to innovate with media on several levels. Including the development
of a new digital advertising format (pre-patent pending), founding an interactive video platform in the education delivery space, and
even having a good run as the owner of an advertising boutique based in NY.
My style is to add value, inspire, and create quality work with insights that lead
to bigger opportunities. I guess you could call me a creative builder.
My parents have lovingly called me worse.
CV
Freelance + Consulting
2006 > Present
Creative Director, Art Director, Writer, Digital Consultant
Agency/Client: Agency RX, Brand Logic, CDA, DDB, E1, Grey NY, LLNS, Ogilvy & Mather, Worldwide Biggies, Y&R
Brands: Alpharma, Clinique, Conde’ Nast, Discovery Network, Galvus, Grok Music, MeanDream.com, mediaSPA,
Nintendo USA, Novartis, P&G, Panasonic, PlayStation, Taro, VH1, WebeoTV, Worldwide Fido
Tornado Factory
2002 > 2006
Owner, Creative Director
A&E Television, Ai Design, DC Comics, Freeze 24/7, Mercedes Benz USA, Nintendo USA,
New York Yankees, Novartis, Spike TV
McCann NY
1999 > 2002
Vice President, Creative Director
Coca Cola, Gateway, Lowes, MasterCard, Microsoft, Powerade, Sam Adams, Sprint, Xbox
Deutsch Inc.
1998 > 1999
Senior Art Director
Adidas, Bank of America, FootLocker, General Nutrition Centers, Ikea, Nike, Snapple, Tanqueray,
a ton of new business
Fallon McElligott Berlin
1996 > 1998
Art Director
Coca Cola, Bankers Trust, BMW Motorcycles, Fresca, Georgia Coffee (Japan), MillerLite, Tidy Cat,
National Basketball Association, Washington Post, WNBA
N.W. Ayer
1992 > 1996
Art Director
AT&T, DeBeers, General Motors, KitchenAid, Rock the Vote, St. Lucia Tourism
ACCOLADES
CA
Clio
International Radio & Television Society
NY Festivals
United Nations Merit Award
United States Dept of Transportation Public Service Award
Featured; Adweek, Museum of Television & Radio
Hartman Center for Sales-Advertising-Marketing History at Duke University
EDUCATION
Parsons New School of Design – BFA, Advertising/Design
New York University – Post-Graduate Film Studies
Harvard Business School Executive Management, Babson College
EXTRA
Innovated a new video advertising engagement format with behavioral inflections
Founded an experiencial video platform in the education delivery space
Developed two social technologies currently in progress for provisional patents
Looking forward to breaking 80 on my golf game, within this decade
