CREATIVE DIRECTOR, WRITER, EXPERIENTIAL DESIGN
Clinique was looking to share a memorable connection with its HAPPY brand in local retail markets during the holiday season. An interactive setting of giving was the perfect solution. Passers-by were invited to star in their own 30-second HAPPY video message, and share it via a take-home USB memory stick with online sharing opportunities on Facebook and Youtube. Set in local malls as the backdrop, the social offering was a huge hit. With results so compelling that Clinique expanded the project to several major cities around the country.
