ART DIRECTOR, WRITER
The Washington Post had a circulation problem with declining early morning train station sales and readership. A strategy and creative execution was set forth to tease the readers by giving them a peek, of the next days HOT DAILY SECTIONS, the night before. These friendly reminders ran during nightly news programming as ten-second shorts. The results were spectacular, with a 33% jump in train station sales in just 2 weeks. The creative also grew with over twenty-five television spots created in the campaign.
